Turkey also received two Silver awards for a cover story in fashion magazine, Glow, and a feature in The New York Times, as well as a Bronze award for an example of effective crisis and issues management in The Wall Street Journal.
The awards are a direct result of the on-going mission of the Turkish Tourist Office in North America to communicate with top tier publications to generate evocative articles that convey the many tourism attractions and facilities throughout Turkey – the sixth most-visited country in the world.
Mr. Murat Karakuş, Director of Turkish Culture and Tourist Office, and Ms. Fatma Özsoy, Attaché of the Turkish Culture and Tourist Office, said in a joint statement: The Turkish Tourist Office in North America has always achieved amazing results in telling the story of Turkey’s wide variety of tourism assets in a cohesive and compelling way. But this year’s awards show the full strength, depth and versatility of Turkey’s promotional efforts by achieving results in diverse publications, from major cover stories in travel and fashion magazines, to features in the country’s top newspapers.
The 10-page cover in Travel + Leisure, titled “Neighborhood by Neighborhood Istanbul” by Anya von Bremzen, plus a separate 2-page piece on Alaçatı titled “European Hideaways: Alaçatı, Turkey” appeared in the special Europe issue of May 2014. The 3000-word Istanbul feature, and two page Alacti story, provide insider views of Turkey by comparing the traditional with the modern and sophisticated aspects of the city that reveal the fascinating nuances of its cosmopolitan lifestyle. They were augmented by photographs and supplemented by T+L Guide Istanbul, which offers recommendations for hotels, dining, spas, shopping and entertainment.
Combined, the four winning entries were seen by almost 34 million readers, and have a combined advertising equivalency value of almost $2.5 million.
2014: Gold in the Feature Placement Print-Consumer magazine category for a 10-page cover in Travel + Leisure, titled “Neighborhood by Neighborhood Istanbul” by Anya von Bremzen, plus a separate 2-page piece on Alaçatı titled “European Hideaways: Alaçatı, Turkey” appeared in the special Europe issue of May 2014. The winning entry was seen by 971,922 readers, and has an advertising equivalency value of $1,317,697.
Silver in the Feature Placement Print-Consumer, Magazine category for an 11-page cover feature in on Istanbul in the September issue of Glow Magazine, followed by a 12-page feature for Cappadocia, plus an additional full-page travel story on Turkey, in October. The three features placements were seen by 1.2 million readers, with an advertising value of $524,422.
Silver the Feature Placement Print-Consumer, Newspaper category for a cover feature in The New York Times travel section titled “Where a Sweet Confection is Born”, that told the story of Baklava, one of the most iconic sweets of Turkey, and the city of Gaziantep, known as the capital of Baklava. The feature reached 1,280,402 readers in print and 20.8 million online, with a combined advertising equivalency of $347,391
Bronze in the Feature Placement Print-Consumer, Newspaper category for a piece in The Wall Street Journal titled “What Crisis? Hotel Sector Forges Ahead: Despite Economic Headwinds, Development is Booming,” which counterbalanced negative stories in a section outlining results of Turkey’s political climate on real-estate and economic development. The story reached over 9.4 million readers in print and online, with a combined advertising value of $296,178.
2013: Gold in the Feature Placement Print-Consumer, Newspaper category for two features in The New York Times titled, “A Turkish Anchovy Quest on the Black Sea” and “Almonds on Saturday, Nettles on Thursday,” which was circulated to more than 55 million readers with a print and online advertising value of $565,691.
2012: Gold in the Feature Placement Print-Consumer, Newspaper category for The Wall Street Journal story titled, “Take a Clean Break in Istanbul,” which was circulated to more than 7.9 million readers with a print and online advertising value of $392,178.
Gold in the Feature Placement Print-Consumer, Magazine category for the Hemispheres story titled, “Three Perfect Days in Istanbul,” which was circulated to more than 649,802 readers with an advertising value of $691,206.
2011: Gold in the Feature Placement Print-Consumer, Magazine category for the ForbesLife story titled, “All Around Istanbul,” which appeared in print and online to more than 10.2 million readers with a print and online advertising value of $893,393.
The Hospitality Sales and Marketing Association International has presented marketing and public relations awards for 58 years. The Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations and web marketing. It recognizes the outstanding marketing campaigns that influence American consumers and best support the business goals of global tourism destinations and hospitality entities. This year’s contest attracted nearly 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. With more than 30 countries participating in the competition, HSMAI’s Adrian Awards are considered the most prestigious in the hospitality industry.
